Why a property won’t sell

Selling your home with Agents and Co and concerned about the impact of market conditions?

When property markets are influenced by external factors or changes in economic conditions, there can be fluctuations in how fast a property may sell. There are additional factors that can also limit the length of time that it takes to sell a property and important factors to note if you are considering selling.


If a property is priced well, irrespective of the market conditions, it will sell in a shorter period, potentially in line with the time frame that you may be wanting it to be sold.

If a property is overpriced, it may sit on the market for a much longer period or may not sell at all. As time goes on, you may find that offers received will become lower as potential purchasers try to negotiate given the length of time that it has been listed.


If a property is presented well, it will likely achieve a higher sale price and sell faster in a quieter market. Prospective purchasers will look at the property with an emotional view, especially if they are looking to live in the property rather than invest.

As such they will look at the presentation from the view of seeing themselves living in the property. Presentation is key to achieving more prospective purchasers especially if the property is well priced and marketed well.


At Agents and Co, our professional agents are aware of market conditions and have a good track record. We will communicate with you on all possible scenarios of the sale. Our agents will also work with you on a marketing strategy that presents your home in a positive light to prospective buyers.

They will also have a good database of key contacts to market the property to and a social media or print strategy for success depending on the property and the type of buyer that they are trying to attract to your home.

If your property is well presented and priced right, and still not moving in the market, it is wise to sit down your Agent and Co professional agent and talk about what may have gone wrong or areas that could be improved.

Is it the marketing? Is it the presentation or price? Are they reaching enough prospective buyers? Are there other strategies that the agent could or should be using?

When you have the magic mix of price, presentation, and marketing just right, offers will come through, however it is also up to your agent and you as the vendor to respond to the offers effectively and don’t let the opportunity pass you by.

For more information on how to best present your property in current market conditions, contact Agents and Co today on 02 9314 2100.